How it works

In a nutshell, I tell you what to do and you do it! #Kidding cool

Over the next five days you’ll plan out your business book. A good quality, practical book that explains how to get a specific result, quickly and easily for your readers. They’re going to love what you put together. I promise.

There are three reasons why books tend not to get started or finished.

Have you noticed that most people worry before publishing a book?

    • Firstly, stress-wise, it’s right up there with public speaking when it comes to the dread of being judged harshly.
    • Secondly, there’s thinking you’ll make a fool of yourself.
    • Lastly, if it’s not that, it’s feeling ‘worked to death’ just thinking about all that writing!

Some lucky people manage to have a crisis dwelling on all three problems for several years. 🙂 Maybe, that’s you?

Whatever the reason, if you have struggled to get your book off the ground, remind yourself that what you’re about to do is not rocket science. Books have been an essential part of your whole life, agreed? And, as a professional, you’re used to advising people what to do to get good results. Yep? All you need to do is pay a bit more attention to what you’ve been telling people and blend it with what you’ve learned as a lifelong reader. It is very doable. Trust me.

The good news is your research organises the information in your head into a meaningful structure. At the end of this process, you’ll have a clear vision of what needs explaining and why. It’s time to give yourself a break and stop mulling over your ‘options’ relentlessly. (I know you’ve done that…)

More good news is your research quells those imposter-syndrome fears. Writing down some ideas and looking at other books is an easy, low-stress and valuable way to make a start. You’ll know in your heart you can ‘punch your weight’ with your book

Things get a lot simpler when you’re focusing on the next task at hand and not wondering about a myriad of things you need to solve far into the future, like how many bottles of champagne you’ll need for your swanky launch night venue… before a single word is written. (I know you’ve done that too… 🙂 )

This challenge has a series of simple, guided tasks, all leading to writing a strong book outline in lesson 5.

  • Lesson 1: Researching who your readers could be and assessing their circumstances
    If your book is to be a success it has to be what your readers are looking for. You may have done customer profiling before, but this is different. Remember, there is much less interaction and support for your reader, since you are not there to guide them if they get stuck, like you might with a client. (30-60 minutes).
  • Lesson 2: Defining your readers and their challenges and goals
    A simple one-page overview of your target reader based on lesson 1’s research. This helps you see your book through your readers’ eyes, so you can evaluate how useful your book will be. This also helps other people who might help you later like your editor, cover designer or press agent. (30-60 minutes)
  • Lesson 3: Defining how your process overcomes their challenges and meet their goals
    Once you know what readers need, you can come up with an overview of your plan of attack to get them the results they want. (60 minutes)
  • Lesson4: Competitor book research
    With your end goal in mind, it’s safe to researching how did competitor books solve get readers results (or not!) and how did the authors benefit (or not!) from publishing their book, so you can be sure you’re coming up with something that’s perfect for your readers and you. (60-90 minutes)
  • Lesson 5: Planning how to teach your readers what they need to know to get the result
    This section has a bit of theory, which teaches you how to create effective, efficient and enjoyable learning experiences before you map out the details you will teach your solution to your readers. (4-6 hours – it’s best to block out a whole day for this.)
  • Bonus: Five ways to monetise your book
    Writing a book can be an expensive business especially with editing and publishing, so it’s critical you can build in ways to make money with your system, to recoup any expenses you incur. Lots of authors get this wrong and pull some horrific douche moves on their readers. This bonus section shows you how to give your readers extra assistance should they want it. (60 minutes)

How to use the challenge materials

To you get off to a strong start with each task, there are succinct overviews in video, MP3 or written format – choose which format you prefer to learn from.

There are also brief workbooks to download that guide you through the tasks to keep you on track. Please complete the PDFs on your computer, not your phone or tablet, so your text saves properly.

Although it’s split into five bite-size days, if you want to blitz the steps in fewer, more intense sessions that’s cool. You’ve got access to all of them from Day 1.

There’s just one rule. Always do your work promptly. Hold yourself accountable. The process doesn’t work if you get distracted and fall behind. #EyesOnThePrize, ok?

If you’re a mastermind student, my accountability system knows if you handed your research in on time (or late). It goes without saying, the mastermind’s group progress can’t be delayed for stragglers to catch up.

Miss some deadlines and you’ll be excluded from the process.

Why the #ToughLove? The course runs over a set period to make sure you prioritise planning your book. It’s the only way you will succeed. Those who dawdle never finish. It’s best I rip that plaster of delusion off right now for you.

If you can’t manage the first, tiny steps to writing a book, someone’s got to be honest with you and say you’re not cut out to be a business book author. I’ve got a 99% five-star review rating for my authors’ books. This system does work – you just need to follow it and not muck about with the recipe.

Don’t spend ages agonising over the task answers. Gut instinct tells you what you need to know. Don’t sweat it too much. Also, don’t waste time perfecting and proofreading your responses. The gist is fine.

This preparatory work is for your own personal research, not an essay for school.

The only time you have to unleash your ruthless precision is when you come to plan your book outline in lesson 5. By then, you’ll have everything you need to hand, so coming up with the answers will be quick and painless.

See you for Lesson 1. Thanks for trusting me with your expertise.